Except develops metrics, infographics, visualisations, animations and other tools to help you communicate what is important about your story to the essential stakeholders you want to reach.
Communication strategy is about how to communicate what message to who, at the right time, in the right way. It is about structuring what you want to say so that it comes across in the way you intended it, and so that it has the right effect. The 'right way' may be through images, movies, a game or workshops, or by leaving things out.
Communication and marketing are considered from the earliest phases of all projects. This approach keeps the desired project outcome in clear focus throughout its development, and also ensures a clear and coherent process.
Our communication strategies are developed for private and public clients using teams of communication experts, designers, users and by involving stakeholders in the process wherever we can, so that we know wether or not it will work.
Examples of communication strategy are:
Greenprint features over 150 pages of innovations in our homes, cities and daily life. From eco-houses and neighborhoods to streetlamps activated by moonlight, social innovations, urban agriculture and much more. Greenprint shows how sustainability can change your world from the smallest to the biggest scale.
Overschie is a neighborhood in Rotterdam, the Netherlands, with unique properties:
Social housing organization Woonstad and the city council of Overschie want to make this neighborhood more sustainable, but where do they start? To answer this question we did a quickscan of the neighborhood to find its opportunities and made a custom inspiration book filled with possibilities to work towards a sustainable city district. Read below for more info, and of course, download the book!
What is an energy neutral home? What are the benefits? The costs? What are the choices? What does it look like? And what kind of people live there?
Except and TNO have made an inspiration book to introduce interested house owners and construction professionals to energy neutral building and renovation. A book filled with examples, inspiration, interviews, tips and technical details: a book filled with energy!
SWIG is a social cardgame with a sustainable wastewater processing theme. Players get to know each other, learn from each other, and discover as a group to invest in the opportunities that make wastewater processing more sustainable.
We developed the game mechanics in close collaboration with Det Norske Veritas (DNV) as part of their Wastewater Chain Roadmap (Routekaart Afvalwaterketen). The game is played with much enthousiasm in DNV's workshops today.
IKEA Media Production engaged Except to showcase the sustainability achievements and ambitions of its 200-million-copy catalogue. Together we created a storytelling infographic for the IKEA customer-facing staff, and a data-packed dashboard for internal stakeholders such as store co-workers, catalogue responsibles, PR, social media, communication, sustainability and marketing managers and teams. The tools have been introduced to thousands of employees, permeating learning and awareness.
The IKEA catalogue with more than 200 million copies is the largest annual print run in the world. IKEA Media Production has worked diligently to improve the catalogue’s sustainability performance. To find new ways to boost its performance, IKEA Media Production engaged Except. Together we applied a new systems-thinking approach and found powerful ways to raise performance.
With implementation partners Trade Extensions and Deloitte we created new visual big data tools in less than a year. Together we realized a sustainability-driven learning supply chain that is now helping transform the biggest paper and print suppliers worldwide.